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Stop Revenue Leakage from Rate Discrepancies

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N owadays, hotel pricing has become more transparent than ever. Now, within seconds, just in a few clicks, guests can easily compare the hotel room rates across distribution channels, like brand websites, OTAs, Metasearch engines and other distributors. While this visibility empowers guests, it also exposes hotels to their cost issues and their Revenue leakages because of rate discrepancies. Rate discrepancies are not just a pricing issue; they are also a silent profit killer. When room rates vary inconsistently across multiple platforms, it can confuse guests and easily leak Revenue. You might be thinking, 'What exactly are rate discrepancies? 'How do I stop those leakages, and why does it happen?. Let's understand these questions. What Are Rate Discrepancies? Rate discrepancies occur when a hotel’s room price varies across distribution channels. For example, if a hotel’s direct website lists a Deluxe Room at ₹2000 while an OTA lists it at ₹2500 (because of discounting, p...

Your Competitors Update Rates 24/7. Do you?

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  Now, pricing is not a one-day task. It becomes a 24/7 strategy. With the changing world and the developing hospitality industry with AI, guests' behaviour is also changing. Nowadays, most of the guests search and compare hotels and their rates online and book hotels from OTAs, and a large number of guests also prefer to book last-minute bookings and compare different rates before confirming their stay. If observe, then we will see that every minute somebody is booking the hotels, searching and comparing the rates on mobile during commutes, last night or a week in advance, while they plan to get away. It means competitors are adjusting their room price accordingly and multiple times per day across all distribution channels, like Expedia, MMT and others. If you are updating the rates once a week or after a few days, then you need to think again. Isn't it worse for the hotel? And is moving slowly good? Moving slowly means losing your everyday Revenue. Remember that the hospitali...

Understand the Hotel Industry’s Biggest Challenges and Their Solutions

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  The hotel industry, which has always been dynamic. But nowadays, it’s become more complex, competitive and changing more quickly than ever before. In this industry, there are various challenges from increasing operational costs to changing guest expectations and tech, which can feel overwhelming to solve. But it can be resolved with agility, innovation and smart strategies. Because every challenge comes with a new opportunity, if you have an idea how to solve it. Now we will explore the biggest challenges that are facing the hotel industry, with solutions that can turn tension into performance. Meeting Guest Expectations and Personalisation - Simply, a hotel's look is not enough; it needs more than that. While image, offering comfort, appointment and peace are important. But modern guests want to meet their expectations and have personalised experiences from the hotel. To provide true personalisation and experiences, effective data management is required that can capture, inter...