What Happens When Your RMS and Channel Manager Don't Sync?
In today’s challenging environment of hospitality, technology plays an important part of hotel Revenue management. The two most important systems in a hotel’s tech stack are the Revenue Management System (RMS) and the Channel Manager. The RMS optimises room pricing based on market demand and business trends, and the Channel Manager distributes those rates and inventory across OTAs and booking channels. But what happens when these two systems aren’t playing along? Understand The Role of RMS and Channel Manager A Revenue Management System uses multiple data points like demand, occupancy, competitor rates, seasonality and market trends to suggest optimal room rates. These rates and room availabilities are updated by a Channel Manager across different booking platforms including: Booking,com Expedia Agoda Booking engine on hotel website GDS and other distribution systems By keeping both systems in sync hotels can react quickly to changes in the market and maintain consistent pr...