Precium Technologies LLP

This generation is trusting of AI before making bookings; everyone will think about how and why. As we are observing that our world is moving forward with technology, which has become a huge player in our lives and day-to-day activities and consciously or unconsciously. Booking a hotel doesn’t feel like scrolling through a complicated spreadsheet of rooms, prices and photos. Instead of feeling more like having a conversation. Now, travellers are not just searching for bookings; they are being guided, suggested and sometimes feel surprised by AI that understands what they want and often before they do. AI is not just optimise hotel booking. It has fundamentally changed how people decide where to stay. AI has become mainstream for travellers to plan travel, with 80 percent out of 100 travellers now wanting AI assistance while booking a journey. If we observe, the growth of AI has increased 4x since last year. 44% Travellers want AI for financial protection, price monitoring and alerts, ...

Don’t you need there to be one single place where you could manage all your online bookings without the constant stress and mental overload? For most hoteliers, managing online reservations is one of the toughest challenges in daily operations, especially when bookings are coming in from multiple OTAs, metasearch engines and own brand website. Keeping everything aligned manually is not just exhausting, it’s risky. The hospitality business doesn’t work like ready-made food that you simply consume and digest. It is a continuous and systematic process that needs continual attention, smart and right strategies with right technology. Without the right tools or system, it’s difficult to manage the room availability, prices and inventory across all distribution channels because it can quickly turn into a nightmare. Overbookings, inconsistent rates across channels and wasted hours on manual updates and tasks are painful and time-consuming. On top of that, it is impossible to monitor systems 2...

  Without a proper strategy, only pricing isn’t enough. Now what? Now, it’s time to understand how AI-Powered Automated Pricing Recommendations can change the game. If we observe the hotel industry, then we will know how many hotels fall into a familiar trap, where they treat pricing as a quick exercise, like something going to adjust when sales go down or competitors make a move into the market. But we need to keep in mind that adjusted rates, whether manually or through RMS, may feel strategic, but remember, pricing is not just a number that we place on a product. It is one of the most essential strategies, which is about positioning, value creation and long-term competitive benefits. When pricing is mistaken for strategy rather than being part of it, hotels will end up reacting to the market instead of leading. But before that, we need to understand our travellers, like who are we serving, like adults and children or both and the leisure or business? What value are we going to ...