Are You Mistaking Pricing for Strategy?
Without a proper strategy, only pricing isn’t enough. Now what? Now, it’s time to understand how AI-Powered Automated Pricing Recommendations can change the game. If we observe the hotel industry, then we will know how many hotels fall into a familiar trap, where they treat pricing as a quick exercise, like something going to adjust when sales go down or competitors make a move into the market. But we need to keep in mind that adjusted rates, whether manually or through RMS, may feel strategic, but remember, pricing is not just a number that we place on a product. It is one of the most essential strategies, which is about positioning, value creation and long-term competitive benefits. When pricing is mistaken for strategy rather than being part of it, hotels will end up reacting to the market instead of leading. But before that, we need to understand our travellers, like who are we serving, like adults and children or both and the leisure or business? What value are we going to ...