Your Competitors Update Rates 24/7. Do you?
Now, pricing is not a one-day task. It becomes a 24/7 strategy. With the changing world and the developing hospitality industry with AI, guests' behaviour is also changing. Nowadays, most of the guests search and compare hotels and their rates online and book hotels from OTAs, and a large number of guests also prefer to book last-minute bookings and compare different rates before confirming their stay. If observe, then we will see that every minute somebody is booking the hotels, searching and comparing the rates on mobile during commutes, last night or a week in advance, while they plan to get away. It means competitors are adjusting their room price accordingly and multiple times per day across all distribution channels, like Expedia, MMT and others. If you are updating the rates once a week or after a few days, then you need to think again. Isn't it worse for the hotel? And is moving slowly good? Moving slowly means losing your everyday Revenue. Remember that the hospitali...