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How AI Is Reshaping Hotel Booking Behaviour in 2026

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This generation is trusting of AI before making bookings; everyone will think about how and why. As we are observing that our world is moving forward with technology, which has become a huge player in our lives and day-to-day activities and consciously or unconsciously. Booking a hotel doesn’t feel like scrolling through a complicated spreadsheet of rooms, prices and photos. Instead of feeling more like having a conversation. Now, travellers are not just searching for bookings; they are being guided, suggested and sometimes feel surprised by AI that understands what they want and often before they do. AI is not just optimise hotel booking. It has fundamentally changed how people decide where to stay. AI has become mainstream for travellers to plan travel, with 80 percent out of 100 travellers now wanting AI assistance while booking a journey. If we observe, the growth of AI has increased 4x since last year. 44% Travellers want AI for financial protection, price monitoring and alerts, ...
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Why Top Hotels Need Channel Managers and Why You Should Too?

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Don’t you need there to be one single place where you could manage all your online bookings without the constant stress and mental overload? For most hoteliers, managing online reservations is one of the toughest challenges in daily operations, especially when bookings are coming in from multiple OTAs, metasearch engines and own brand website. Keeping everything aligned manually is not just exhausting, it’s risky. The hospitality business doesn’t work like ready-made food that you simply consume and digest. It is a continuous and systematic process that needs continual attention, smart and right strategies with right technology. Without the right tools or system, it’s difficult to manage the room availability, prices and inventory across all distribution channels because it can quickly turn into a nightmare. Overbookings, inconsistent rates across channels and wasted hours on manual updates and tasks are painful and time-consuming. On top of that, it is impossible to monitor systems 2...
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Are You Mistaking Pricing for Strategy?

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  Without a proper strategy, only pricing isn’t enough. Now what? Now, it’s time to understand how AI-Powered Automated Pricing Recommendations can change the game. If we observe the hotel industry, then we will know how many hotels fall into a familiar trap, where they treat pricing as a quick exercise, like something going to adjust when sales go down or competitors make a move into the market. But we need to keep in mind that adjusted rates, whether manually or through RMS, may feel strategic, but remember, pricing is not just a number that we place on a product. It is one of the most essential strategies, which is about positioning, value creation and long-term competitive benefits. When pricing is mistaken for strategy rather than being part of it, hotels will end up reacting to the market instead of leading. But before that, we need to understand our travellers, like who are we serving, like adults and children or both and the leisure or business? What value are we going to ...
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How Can We Sell the Rooms for This Month and Get More Occupancy?

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As a hotelier, selling rooms and getting more occupancy, that's tough, as it actually is not. As the new month entered, the month of Christmas, it means time for holidays. Also, time for hoteliers to look for smart and effective ways to boost occupancy and fill those remaining rooms. Observe that as travel demand shifts and guests become more selective and informative. So, it’s become essential to position your property in a way that feels attractive and worth. Fortunately, some strategic moves can transform your slow weeks into fully booked calendars and the secret lies in creating urgency, delivering value, showcasing memorable experiences and utilising Precium Technologies . First, we all know that nothing drives action immediately than a compelling offer. Limited-time offers, promotions and deals such as “Book now & Save 20% on Christmas Stay” and “Last-Minute Winter Escape Deals” motivate guests to act instantly. But, how can you do all these promotions or offers with...
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How Often Should You Update Prices? Answer Could Transform Your Revenue

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  Is it really updating the room prices in real-time that could keep you tuned? In the hospitality industry, where everything needs to be on time. But room pricing is no longer something that hotels can afford to adjust once a month or even a week. Where there will be the involvement of occupancy, travellers’ behaviour, competition will be tough and market demand shifts faster than most Revenue teams can track manually. If we observe traditionally, then we will get that earlier hotels were reviewing their pricing strategies based on seasonal trends or monthly forecasts. But now modern travellers have become unpredictable and uncertain. So, demand can surge on a random day, like Wednesday or any particular day, dip during a holiday weekend or swing based on weather, events or competitor actions. When pricing remains static during these fluctuations, then chances increase to miss out on these opportunities, then you can sell either too low during high demand or too high during low ...
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Why Competitor Pricing Intelligence Is the New Growth Advantage

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In this ever-evolving digital era, the hospitality industry is also adopting advanced technology to monitor competitors' pricing with rate parity check and help to make smart Revenue decisions. When these tools become more powerful and accessible, what happens when it comes to implementing the technology on the ground level? Is there a shortage of time, skills or insufficient training? If you observe your hotel staff, you will see, they already have a burden of responsibilities and a long list of work, like inventory updates, daily operations, managing guests, Revenue optimisation, OTA coordination and administrative activities. And then add the manual competitors’ price tracking can increase their workload, which makes the process slow, inconsistent and increases the chances of human error. This increasing pressure on hoteliers is exactly the reason why Competitor Pricing Intelligence has become the new growth advantage for modern hotels. Where modern hotels are utilising AI has...
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