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Showing posts from December, 2025

Are You Mistaking Pricing for Strategy?

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  Without a proper strategy, only pricing isn’t enough. Now what? Now, it’s time to understand how AI-Powered Automated Pricing Recommendations can change the game. If we observe the hotel industry, then we will know how many hotels fall into a familiar trap, where they treat pricing as a quick exercise, like something going to adjust when sales go down or competitors make a move into the market. But we need to keep in mind that adjusted rates, whether manually or through RMS, may feel strategic, but remember, pricing is not just a number that we place on a product. It is one of the most essential strategies, which is about positioning, value creation and long-term competitive benefits. When pricing is mistaken for strategy rather than being part of it, hotels will end up reacting to the market instead of leading. But before that, we need to understand our travellers, like who are we serving, like adults and children or both and the leisure or business? What value are we going to ...

How Can We Sell the Rooms for This Month and Get More Occupancy?

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As a hotelier, selling rooms and getting more occupancy, that's tough, as it actually is not. As the new month entered, the month of Christmas, it means time for holidays. Also, time for hoteliers to look for smart and effective ways to boost occupancy and fill those remaining rooms. Observe that as travel demand shifts and guests become more selective and informative. So, it’s become essential to position your property in a way that feels attractive and worth. Fortunately, some strategic moves can transform your slow weeks into fully booked calendars and the secret lies in creating urgency, delivering value, showcasing memorable experiences and utilising Precium Technologies . First, we all know that nothing drives action immediately than a compelling offer. Limited-time offers, promotions and deals such as “Book now & Save 20% on Christmas Stay” and “Last-Minute Winter Escape Deals” motivate guests to act instantly. But, how can you do all these promotions or offers with...