Stop Revenue Leakage from Rate Discrepancies
N owadays, hotel pricing has become more transparent than ever. Now, within seconds, just in a few clicks, guests can easily compare the hotel room rates across distribution channels, like brand websites, OTAs, Metasearch engines and other distributors. While this visibility empowers guests, it also exposes hotels to their cost issues and their Revenue leakages because of rate discrepancies. Rate discrepancies are not just a pricing issue; they are also a silent profit killer. When room rates vary inconsistently across multiple platforms, it can confuse guests and easily leak Revenue. You might be thinking, 'What exactly are rate discrepancies? 'How do I stop those leakages, and why does it happen?. Let's understand these questions. What Are Rate Discrepancies? Rate discrepancies occur when a hotel’s room price varies across distribution channels. For example, if a hotel’s direct website lists a Deluxe Room at ₹2000 while an OTA lists it at ₹2500 (because of discounting, p...