The Kuwait Traveller Revolution: Is Your Hotel Ready?

In this changing world, the economy is impacting, lifestyles are changing and shifting in traveller preferences are also transforming the way people travel from one country to another or within a country. If you observe, you will see that in August 2025, Kuwait unveiled the “Visit Kuwait” platform, which is a comprehensive, unified national initiative aimed at transforming the country into a top regional tourism and cultural destination with the Vision 2035 strategies, signalling a new era of economic diversification and global engagement. This creates huge opportunities for hoteliers, but need to adapt to new traveller expectations.

So, as a hotelier, you need to think outside the box to gain a competitive edge. No doubt, some independent hotels are in the ideal position to adapt quickly to this changing traveller’s behaviour and grow. Now, the question is, what do hotels need to do to be ready for the Kuwait traveller revolution?

With the understanding of modern travellers' expectations, you need to provide a high degree of personalisation, enabled by technology. Hotels must move beyond standard offerings to provide tailored, digitally-enhanced stays. Such as AI implementation, smart technology, digitalisation of guests' journey and leveraging data for insights.

Kuwait's hospitality sector is also seeing a shift toward luxury and high-end experiences, but travellers increasingly prefer "quiet luxury" over ostentatious displays of wealth. To fulfill travellers’ expectations, you have to work on creating some unique programs that incorporate local traditions, such as desert trips and curated tours of cultural landmarks, elevate wellness offers and provide understated richness. Kuwait's evolving tourism landscape is attracting different kinds of visitors, from event attendees to business travellers and emigrants. For this, you have to be prepared with the success of major events that hotels can generate more Revenue on this trend by hosting live entertainment, large conferences, sporting events, experimenting with pet-friendly services and diversification of accommodation options.

But, to survive in the long term, you also need to align with the government strategies and public-private cooperations. Such as integration with the “Visit Kuwait” Platform, the sustainability goal and support talent development program.

When opportunities abound, the industry faces real challenges, including intense competition and the high cost of technology integration. Then why not the industry invest in a comprehensive, affordable, cost-effective system? Small and medium hotels are adopting Precium software or modular systems to scale their digital infrastructure of hotels and hotels’ Revenue, also they can Prioritise cybersecurity, Balance tech and human touch. Hotels should ensure their digital tools enhance, not replace, genuine guest interactions.