Why Top Hotels Need Channel Managers and Why You Should Too?

Don’t you need there to be one single place where you could manage all your online bookings without the constant stress and mental overload?

For most hoteliers, managing online reservations is one of the toughest challenges in daily operations, especially when bookings are coming in from multiple OTAs, metasearch engines and own brand website. Keeping everything aligned manually is not just exhausting, it’s risky.

The hospitality business doesn’t work like ready-made food that you simply consume and digest. It is a continuous and systematic process that needs continual attention, smart and right strategies with right technology. Without the right tools or system, it’s difficult to manage the room availability, prices and inventory across all distribution channels because it can quickly turn into a nightmare. Overbookings, inconsistent rates across channels and wasted hours on manual updates and tasks are painful and time-consuming. On top of that, it is impossible to monitor systems 24/7 to adjust prices for different room categories, such as Deluxe, Suite or Standard, based on demand.

This is where a channel manager becomes essential. A channel manager, which is a mediator between the hotel and distribution channels, like OTAs, metasearch engines and direct booking platforms. It combines all bookings into one system and then accordingly updates room availability automatically, inventory and prices across channels in real-time. It also enables hoteliers to sell the right room to the right guest, at the right time, through the right channel. And reduces their manual work, saving staff time and reducing human errors. A channel manager allows hotels to focus on what truly matters for them, such as smooth operations and better guest experiences.

However, managing channels efficiently is only half the solution. To truly optimise Revenue, hotels need intelligent pricing, and that’s where Precium comes in. It is an AI-Powered Rate Recommendation tool designed to work seamlessly with a channel manager. It not only helps hotels to manage rates but also empowers them to make smarter and effective pricing decisions while seeing live rates across all channels.

But the matter is how Precium works and how it will be effective for hotels.

Precium analyses real-time data such as Pace data, Business on Books (BOB), Day of the week (DOW) and other demand insights to recommend optimal room rates. It pulls total available inventory directly from the hotel’s PMS if integrated or from inventory data provided by the hotel. The best part is that it works on a room-category level, ensuring each category, such as whether Deluxe, Suite, or Standard, is priced accurately based on demand and market behaviour. These AI-recommended rates are then pushed by the channel manager across all distribution channels, while also displaying live rates for complete visibility.

With Precium, hoteliers no longer need to spend their entire day adjusting room rates. The system continuously updates pricing, reduces manual effort, minimises human error and improves conversion rates. Most importantly, it helps boost ADR and RevPAR, driving stronger Revenue performance. This powerful combination of a channel manager and AI-Powered Automated Pricing is exactly why top hotels stay ahead, and why you should adopt it too.